I am a University of Oregon graduate with 9 years of marketing coordination experience with an emphasis in marketing e-commerce websites, implementing advanced tracking systems and developing easy to understand dashboard reports. I hold a Bachelor of Arts degree in Japanese with a minor in Computer Information Technology. I pride myself on exceeding expectations while consistently meeting deadlines. I am a self-starter who can work independently and quickly while adheres to the work ethic of giving 110 percent to all projects.
I have been in the marketing industry for over 9 years, helping several organizations grow and also develop their own marketing departments. Specifically, my expertise is in developing and implementing holistic brands that transfer to online technologies and translating priorities into structured, strategically aligned plans with objectives, strategies, tactics, time lines, resources and metrics.
I have extensive experience coordinating marketing efforts for unique divisions under over-arching brands in my current position at the university and also in the non-profit education and commercial business sector.
I have worked in many creative positions; my eclectic experiences and work places have allowed me to develop a practical approach to design and help me to maintain a calm, pragmatic manner when faced with the unavoidable last-minute deadlines and crises that appear in any creative environment. I have a passion for distilling emotions behind creative campaigns in a leadership role that captivate and empower co-workers in creative roles. My IT background offers a unique skill set that allows me to leverage my knowledge with developers in order to ensure projects are engineered for success.
from 2011 to present day
from 2010 to 2011
Responsible for management and strategic oversight of online marketing presence, marketing plans, and managing campaign production schedules. Responsible for website design, content display, user experience, administration of content management system and daily website operations. Responsible for strategic planning, design and execution of email marketing campaigns as well as advanced segmentation and campaign tracking. Provided regular reporting of performance, highlighting relevant trends including revenue generated from electronic efforts. Collaborated closely with IT department on server maintenance, updates, content planning, and aligned marketing strategies with technological implementation.
from 2006 to 2010
Initiated and executed a wide range of technical assignments from senior staff. Worked in a team with senior management in developing all aspects of e-commerce, website design and development. Provided server setup and administration. Managed work project teams. Initiated company’s participation on social media websites including Twitter, Facebook and YouTube. Served as graphic designer from 2006-2008 including web, print and signage. Participated in a team with senior management to develop a hiring process for Marketing Department employees. Help develop job descriptions, reviewed resumes, conducted applicant interviews and assessed skills. Worked with company president to develop long-term Internet/e-commerce strategies. Created monthly report summaries for executive review. Rendered input on budget issues and devised follow-through strategies. Provided 24/7 support for networking, email, domain, and web technologies. Consistently met tight deadlines. Improved project success by optimizing workflow and developed post-project analysis to ensure quantifiable improvement with regard to future projects. Instilled Kaizen philosophy among team members.
from 2004 to 2006
Served as project coordinator for Yamagata’s Japanese office and its Malaysian and Indian contractors in the creation of instruction manuals for Honda of Japan. Directed website animations and other online e-learning manual contents. Provided real-time translation between Japanese project leaders and foreign contractors. Produced animation instructions, storyboards and created Flash animations. Coordinated projects for Honda managers in the production of Eng- lish language service manuals. Proofread various technical documents before printing. Utilized Japanese language skills in a native environment.
from 1999 to 2004
My degree in Japanese and International Studies allowed me to master communicating affectively with diverse groups. My minor in Computer Science prepared me to work with evolving technologies and to work in environments that require development and management of business databases, computer networks, web applications, and software systems.
from 2003 to 2004
My year at Aoyama University in Tokyo, Japan formed my in-depth understanding of the Japanese language and also developed critical thinking skills through courses focusing on tort and copyright law. This was an immersive exchange where I was side-by-side with Japanese students, the majority of my classes were taught and tested in Japanese.
Waseda is one of the top universities in Japan. My exchange was focused on Japanese language classes with the intent of becoming proficient in speaking, reading and writing Japanese.
I have expertise in implementing campaign tracking for both print and web, identifying key performance indicators and calculating return on investment. I have a deep working knowledge of technical systems, as well as web architecture, development and graphic design.
I provide leadership in the form of creative vision and strategies to develop branding, visual identity, website design, packaging, advertising and other print collateral materials. I collaborate with people to help solidify how to achieve their objectives. I bring balance to a creative team nurturing ideas just enough to meet execution deadlines. My goal is to provide strategic creative communications of high quality that create measurable and actionable results.
Experience executing creative strategy and cross-channel marketing across units.
Ensure team creativity remains at the center of every conversation and central to a creative culture.
Experience leading a productive team, and influencing businesses to adopt user-centered design.
Experience leveraging data to improve revenue and make smarter decisions.
Experience finding gaps in customer perceptions and identifying root feeling.
Management through measurement. Identifying and measuring goals and effectiveness.
I thrive on real-world examples and experience outside work and embrace ideas after-hours.
Leading with heart, not just head, to motivate team to respond to changing circumstances and goals.
A small sample of campaigns I’ve led My areas of expertise include print, web, branding and re-branding, marketing and promotions, photographic direction and production, and the creation of dynamic presentations. Click an image for more details on each.