Brooke Eisen

creative director

marketing.uoregon.edu

About me

I am a University of Oregon graduate with 9 years of marketing coordination experience with an emphasis in marketing e-commerce websites, implementing advanced tracking systems and developing easy to understand dashboard reports. I hold a Bachelor of Arts degree in Japanese with a minor in Computer Information Technology. I pride myself on exceeding expectations while consistently meeting deadlines. I am a self-starter who can work independently and quickly while adheres to the work ethic of giving 110 percent to all projects.

i have a sense of humor too

Brooke Eisen

Digital marketing strategist and ecommerce specialist with graphic design roots and overseas experience.

I have been in the marketing industry for over 9 years, helping several organizations grow and also develop their own marketing departments. Specifically, my expertise is in developing and implementing holistic brands that transfer to online technologies and translating priorities into structured, strategically aligned plans with objectives, strategies, tactics, time lines, resources and metrics.

I have extensive experience coordinating marketing efforts for unique divisions under over-arching brands in my current position at the university and also in the non-profit education and commercial business sector.


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My resume

I have worked in many creative positions; my eclectic experiences and work places have allowed me to develop a practical approach to design and help me to maintain a calm, pragmatic manner when faced with the unavoidable last-minute deadlines and crises that appear in any creative environment. I have a passion for distilling emotions behind creative campaigns in a leadership role that captivate and empower co-workers in creative roles. My IT background offers a unique skill set that allows me to leverage my knowledge with developers in order to ensure projects are engineered for success.

Work Experience

2011 - present

University of Oregon

from 2011 to present day

Marketing Director, Erb Memorial Union

Responsible for daily operations of the EMU Marketing Department including leadership of cross-functional teams, development and administration of annual budget, professional development, supervision and mentoring of professional and student staff. Developed strategic marketing, communication, and branding programs for the EMU and its diverse enterprises. Conducted market research to assess the needs, perceptions, and satisfaction levels of the EMU and its services and programs. Oversaw logistical planning and implementation of the web and the social network presence for the EMU and its services and programs. Worked around limitations with university branding to create a unified brand for the EMU. Lead branding meetings and exercises with students and staff and implemented production system based on creative briefs for all projects to ensure expedience and accuracy. Developed and assessed learning opportunities for students to apply knowledge from coursework and increase their understanding of subject matter. Collaborated with divisional marketing team to implement evidence-based decision-making tools to shape divsion-wide branding efforts. Lead weekly renovation communications meetings to streamline communication in a climate of change and ambiguity.

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2010 - 2011

International Society for Technology in Education

from 2010 to 2011

Online Marketing Manager, ISTE

Responsible for management and strategic oversight of online marketing presence, marketing plans, and managing campaign production schedules. Responsible for website design, content display, user experience, administration of content management system and daily website operations. Responsible for strategic planning, design and execution of email marketing campaigns as well as advanced segmentation and campaign tracking. Provided regular reporting of performance, highlighting relevant trends including revenue generated from electronic efforts. Collaborated closely with IT department on server maintenance, updates, content planning, and aligned marketing strategies with technological implementation.

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2006 - 2010

Kendall Auto Group

from 2006 to 2010

IT Marketing Manager

Initiated and executed a wide range of technical assignments from senior staff. Worked in a team with senior management in developing all aspects of e-commerce, website design and development. Provided server setup and administration. Managed work project teams. Initiated company’s participation on social media websites including Twitter, Facebook and YouTube. Served as graphic designer from 2006-2008 including web, print and signage. Participated in a team with senior management to develop a hiring process for Marketing Department employees. Help develop job descriptions, reviewed resumes, conducted applicant interviews and assessed skills. Worked with company president to develop long-term Internet/e-commerce strategies. Created monthly report summaries for executive review. Rendered input on budget issues and devised follow-through strategies. Provided 24/7 support for networking, email, domain, and web technologies. Consistently met tight deadlines. Improved project success by optimizing workflow and developed post-project analysis to ensure quantifiable improvement with regard to future projects. Instilled Kaizen philosophy among team members.

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2004 - 2006

Yamagata Corporation

from 2004 to 2006

Technical Writer & Web Specialist

Served as project coordinator for Yamagata’s Japanese office and its Malaysian and Indian contractors in the creation of instruction manuals for Honda of Japan. Directed website animations and other online e-learning manual contents. Provided real-time translation between Japanese project leaders and foreign contractors. Produced animation instructions, storyboards and created Flash animations. Coordinated projects for Honda managers in the production of Eng- lish language service manuals. Proofread various technical documents before printing. Utilized Japanese language skills in a native environment.

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Education

1999 - 2004

University of Oregon

from 1999 to 2004

B.A., Japanese / International Studies, Computer Science

My degree in Japanese and International Studies allowed me to master communicating affectively with diverse groups. My minor in Computer Science prepared me to work with evolving technologies and to work in environments that require development and management of business databases, computer networks, web applications, and software systems.

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2003 - 2004

Aoyama University (青山学院大学)

from 2003 to 2004

Law Division (法学部)

My year at Aoyama University in Tokyo, Japan formed my in-depth understanding of the Japanese language and also developed critical thinking skills through courses focusing on tort and copyright law. This was an immersive exchange where I was side-by-side with Japanese students, the majority of my classes were taught and tested in Japanese.

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2002

Waseda University (早稲田大学)

2002

Japanese Language Exchange

Waseda is one of the top universities in Japan. My exchange was focused on Japanese language classes with the intent of becoming proficient in speaking, reading and writing Japanese.

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Areas of expertise

I have expertise in implementing campaign tracking for both print and web, identifying key performance indicators and calculating return on investment. I have a deep working knowledge of technical systems, as well as web architecture, development and graphic design.

  • Creative Direction 100%
  • Strategic Planning 100%
  • Visual Identity & Branding 90%
  • Japanese Language 80%
  • Graphic Design 70%
  • Email Marketing 90%
  • HTML, CSS & Web Architecture 70%
  • Search Engine Marketing 70%
  • Web Analytic Software 80%
  • Adobe Suite Design Software 90%

"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity."

-Charles Mingus

what i provide

I provide leadership in the form of creative vision and strategies to develop branding, visual identity, website design, packaging, advertising and other print collateral materials. I collaborate with people to help solidify how to achieve their objectives. I bring balance to a creative team nurturing ideas just enough to meet execution deadlines. My goal is to provide strategic creative communications of high quality that create measurable and actionable results.

Execution

Experience executing creative strategy and cross-channel marketing across units.

Creativity

Ensure team creativity remains at the center of every conversation and central to a creative culture.

User Experience

Experience leading a productive team, and influencing businesses to adopt user-centered design.

Data

Experience leveraging data to improve revenue and make smarter decisions.

Branding

Experience finding gaps in customer perceptions and identifying root feeling.

Analytics

Management through measurement. Identifying and measuring goals and effectiveness.

Commitment

I thrive on real-world examples and experience outside work and embrace ideas after-hours.

Heart

Leading with heart, not just head, to motivate team to respond to changing circumstances and goals.

Work Process

DISCOVER

DESIGN

DEVELOP

DEPLOY

Portfolio

A small sample of campaigns I’ve led My areas of expertise include print, web, branding and re-branding, marketing and promotions, photographic direction and production, and the creation of dynamic presentations. Click an image for more details on each.

Contact me

Please don't hesitate to get in contact me to discuss marketing, recite lines from Seinfeld episodes, or anything else you have on your mind. 日本語でもOKです!

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