UO Bike Station

Identity / Branding / Design


When the Outdoor Program approached EMU Marketing to produce identification for the new campus bike stations, my immediate thought was, what if you don't know how to use it? Thinking of the target, I implemented a QR code that links to a video how-to library that will be able to guide students, who may not not much about fixing bikes, through the process. We used the UO color pallet and font to make sure it fit in with other UO sponsored services.